All programs
Intermediate 10 weeks · project-based
Blueprint Black
The Practitioner's Playbook — The operational manual for serious media buyers.
A concentrated, execution-first curriculum. If you already know the basics and want to run campaigns that consistently perform, Black is the standard operating manual behind our best results.
Curriculum
What you'll cover.
01
Advanced Meta Ads
CBO, ABO, Advantage+ — the tradeoffs and when to reach for each.
02
Google Ads at a Professional Level
Search, Display, and Performance Max as a coherent system.
03
Creative That Sells
Copy and creative frameworks engineered around real buying behavior.
04
Analysis & Optimization
Reading the data cleanly and making decisions with conviction, not vibes.
05
Scaling Without Breaking
How to grow spend while protecting efficiency.
Outcomes
What you'll leave with.
- Run professional campaigns across Meta and Google
- Write copy and brief creatives that convert
- Analyze performance like a senior operator
- Scale budgets safely and predictably
Who it's for
Built for these operators.
- Working media buyers ready for a step up
- Freelancers building a serious book of clients
- In-house and agency practitioners
Enroll in Blueprint Black.
One-time payment. Lifetime access. Future updates included.