Gehad Ibrahim
Media Buyer · Performance Marketer · Founder of Blueprint
From first campaign to founding a school.
Gehad started running paid media in 2016, in his early twenties. What began as one small local account grew into a portfolio of more than 45 brands across Egypt and the Gulf — restaurants, cafes, hospitality, fashion, beauty, real estate, and professional services.
Nine years in, the pattern is clear: what separates a great media buyer from an average one is rarely more hours in Ads Manager. It's the quality of thinking, the discipline of reading data, and the courage to make sharp decisions under pressure.
The playbook the region didn't have.
Most Arabic-language material on media buying is either academic theory or a stream of recycled YouTube tips. Practitioners deserve something better — a curriculum designed from the front lines, in plain language, with the exact frameworks used on real accounts.
Blueprint is that curriculum. Not a course collection — a full system for taking someone from complete beginner to a strategist capable of running a real growth org.
A regional standard for performance marketing.
The goal is simple: any operator in the Arab world should be able to reach a global standard of craft without relying on material built for a completely different market. Blueprint is the first serious step toward making that the default.
Nine years, one throughline.
Started operating small local budgets. Learned the craft the hard way — one dashboard at a time.
Led performance across restaurants, hospitality and D2C brands in Egypt and the Gulf.
Wrote and released Tata Tata Marketing to teach the fundamentals in plain Arabic.
Launched the practitioner and strategist editions. The full curriculum is now in students' hands.